Rev. Dr. Alice M. Freeman holds a Doctorate Degree from Samuel DeWitt Proctor School of Theology, a Masters in Nutritional Counseling, M.A. Degree in Christian Education (M.A.C.E.); and is a Registered Naturopath with the American Naturopathic Medical Certification Board, Nutritionist, Diabetic Educator, Lactation Educator, Certified Hydro-colon therapist, Certified Raw Food Chef, Endocannabinoid Specialist, and has a CITI Training Certification: Cannabis Researcher. 

In 1997,  Rev. Dr. Alice Freeman founded Healthy Heart Plus, LLC (HHP), a Holistic Health and Wellness Center. Two years later, Healthy Hearts Plus II (HHP II) was created to provide life enhancing nutritional education and services to communities who are nutritionally destitute due to a variety of social, economic, and environmental factors.

Healthy Hearts Plus II is a multi-service health education non-profit organization poised to foster social impacts for families in poverty in the City of Richmond. In 2006, Alice created the now evidence based, Mommies, Bellies, Babies, & Daddies (MBBD), the ABCs of Breastfeeding program. The program is based on empowering and educating economically underserved pregnant women and new mothers about the benefits of breastfeeding, promoting healthy lifestyle practices and healthy eating choices, helping to reduce the risk of maternal mortality, and aiding in decreasing the infant mortality and low birth weights in newborn babies.  Alice continues to empower individuals to make positive changes in their health to enhance the overall quality of their lives through nutritional education from a spiritual point of view.